STEP INSIDE THE CIRCUIT WITH JOHNNIE WALKER
It takes a lot of hard work to be a top F1 driver, but once you are there, you can enjoy VIP treatment that comes with the prestigious territory. But you don’t have to be mighty talented or filthy rich to have a taste of that glamour, for Johnnie Walker can bring you there with their ‘STEP INSIDE THE CIRCUIT’ campaign.
Johnnie Walker the World’s No.1 Scotch whisky brand has always been about blending unquestioned quality with an enduring pioneering spirit. In global partners, the Vodafone McLaren Mercedes Formula One Team, these same values are reflected in the drive towards success that underlies these icons of the motorsport world. Together they move forward to meet the challenges ahead while staying true to their core philosophy.
With the ‘STEP INSIDE THE CIRCUIT’ campaign, the synergy between Johnnie Walker and their global partner, the Vodafone McLaren Mercedes Formula One Team, scales new heights as they welcome fans into a world of personal excellence and the stylish opulence and sophistication of it, which characterizes the lifestyles of the world’s best drivers.
Contest winners get to sample the glitz and glamorous sophistication that is the other hallmark of a race car driver’s life, through the Johnnie Walker Circuit Lounge signature race party. With full VIP treatment that includes getting a personal helicopter ride to Sepang International Circuit, complete with a night’s stay at a five star luxury hotel, as well as a chauffeured limousine to the’ Circuit Lounge’ party itself where the pampering continues with a personal butler catering to their every whim.
It’s all about the elevation of prestige, distinction and style, in line with the Johnnie Walker brand’s own commitment to the pursuit of perfection and the generation of success.
Another major aspect of the Johnnie Walker and Team Vodafone McLaren Mercedes partnership is always about being in charge of your own destiny. To that end, Johnnie Walker will be raising awareness and highlighting responsible drinking, responsible behavior, and the personal choice to ‘Never Drink and Drive’ in collaboration with the ‘Join the Pact’ anti-drunk driving initiative.
The ‘STEP INSIDE THE CIRCUIT’ campaign epitomizes excellence, class, and sporting triumph – fully in sync with the ethos of never wavering, always persevering, pursuit of personal success embodied in the Keep Walking spirit of the Johnnie Walker striding man.