London’s Oxford Street had a surprise visitor last on Monday, 9th September, as global superstar Rihanna arrived at River Island’s flagship store to host an exclusive shopping event launching her A/W ‘13 collection.
The exclusive fan event showcased the latest Rihanna for River Island range designed by the star two days ahead of its global launch in stores around the UK. For one night only, the new flagship store on Oxford Street was transformed into ‘Club RiRi’, an exclusive pop-up club where Rihanna arrived wearing clothes from the collection and was greeted by a sea of fans and photographers eagerly waiting outside the venue.
Once inside, the singer posed with models wearing outfits from the collection and chatted with excited competition winners. DJ Reflex hit the decks in the nightclub setting, as guests were able to rub shoulders with the star and party the night away. Fans were also given the opportunity to be the first to shop the new collection.
Models were styled on the night by Rihanna’s stylist, Styled to Rock Judge Mel Ottenberg, and Rihanna’s costume designer Adam Selman – who was fresh from his NYFW debut. Five lucky competition winners also won the once in a lifetime opportunity to be styled exclusively by Rihanna herself, as the star selected key pieces from the range for each fan to wear on the night.
One star struck winner Kadesha Springer, from London, said ‘It was crazy, just the best experience. Rihanna knows her stuff – she knew exactly what she was doing. I love the new collection and especially the clothes I’ve got on’
Rihanna commented:’This collection is definitely really special to me. I think I got a lot of freedom and I got to put a lot more of myself into it. I had so much fun designing it for Summer/Spring that Autumn was just – it was just balls out. We had fun and just went for it and did things we didn’t get to do before, and that’s why I’m excited. That’s what’s special about it – it’s different, it’s fresh.’
The 80-piece collection incorporates a mix of urban sports lux with sophisticated chic. With a strong emphasis on clean yet glamorous dressing and a nod to streamlined sportswear.
Images via metro.co.uk
The autumn collection goes on sale on 12thSeptember and consists of the sportier elements of the collection, whilst the winter collection out in November consists of the more glamorous elements of the range, just in time for the party season. Both ranges will be sold in selected River Island storesglobally and online. As with SS13 both collections will also be sold exclusively in the United States and Japan at Opening Ceremony.
For more information go to: www.riverisland.com