Johnnie Walker Gold Label Reserve pampers and delights the senses with their latest themed event, “INDULGENCE”. Held at Room, Autocity and Soju Room, Penang Times Square on the 5th and 6th of April, “INDULGENCE” was a sensational weekend celebration of the Johnnie Walker experience.
***ARTICLE BY AZRAL HANAN***
In keeping with the event theme of “Glamorous Gold”, the ambience was resonant with motifs of resplendent sensuous decadence. Gold was therefore the vibrant hue of choice for décor, perfectly encapsulating the blend of richness and boldness of the Johnnie Walker Gold Label Reserve. Fay Hokulani, the host for the event lent an air of elegance and glamour to proceedings in an eye-catching and stylish Variante golden ensemble. Even the lighting at both venues that illuminated the revellers, patrons and guests were tinged yellow and gold for the occasion.
Many Penangites and even guests from outside the state and beyond took the opportunity to indulge themselves and get a closer look at what Johnnie Walker has to offer. As they made their way into both venues upon entry, the guests were greeted by stylishly pleasing displays of the Johnnie Walker Gold Label Reserve bottles at the service bars. Golden dressed Johnnie Walker Brand Ambassadors were on hand to guide the guests through a sensuous journey of immersion into the sublime Johnnie Walker Gold Label Reserve whisky experience. Engaging not only their minds, but also appealing to their senses and indulging in their desires. The sense of sight, touch, smell and taste are fully explored as the guests are mentored through a finer appreciation of the Johnnie Walker whisky brand phenomena.
The guests and revellers were then feted with generous servings of luscious Johnnie Walker Gold Label Reserve whisky and as well as signature cocktails such as ‘Fresh Gold’ – a perennial crowd pleaser of zesty femininity served in exquisitely shaped champagne glasses. An array of brightly illuminated bottles full of golden rich goodness formed the centrepieces of the event. At midnight to celebrate the “Gold Moment” the excited crowds were presented with bottles of Johnnie Walker Gold Label Reserve that were carried in gold lit ice buckets.
The “Glamorous Gold” ambience was further enhanced with performances and music by female ‘Trance’ extraordinaire DJ Claudia Cazacu, all the way from London, and from across the Causeway, Singapore based, Russian DJ Stas Madorksi was also on hand. They wowed everyone with their amazing turntable skills and ensured revellers a truly unforgettable weekend to remember. Revellers also got to participate in a Lucky Draw contest which saw three lucky participants going home with a 1.75L Magnum of Johnnie Walker Gold Label Reserve each.
INDULGENCE was another brilliant success, merging brand consciousness as well highlighting the Johnnie Walker lifestyle of living in the moment, and making each one a memorable experience in and of itself. It’s all about enjoying life to the full. Indulge yourself with Johnnie Walker Gold Label Reserve as the perfect accompaniment and enhancement to life’s golden moments.
BY KENNETH LIM