Malaysia is home to rich collection of cultures and heritage, yet only a rare few have made it to the world stage, and Rubaq is a shining example of such success. An emerging brand looking to make its grand debut, Rubaq is ready to showcase its exquisite designs on the world stage.
***Article by Azral Hanan***
For renowned local batik authority Prof Zaharah, it was only a matter of time before she eventually decided to seriously market her creations. And since she established Rubaq with the help of her daughters about a year ago, her iconic creations have already bagged them invites to showcase their latest collection on the runway at two prestegious world class fashion events – The New Kuala Lumpur Fashion Week 2013 and the Islamic Fashion Festival 2013. And while Malaysian batik may not be new to us, Rubaq has made sure to set its bars high, producing impeccable works of wearable art.
Unlike mass-produced batik, the good folks behind Rubaq pride themselves with their unwavering commitment to the art of batik, as well as an uncompromising attention to detail and quality in every piece that they produce. As such, every piece of batik by Rubaq is guaranteed to be distinct from the rest. “Our collection exhibits a sophisticated upbeat note that will appeal across the age spectrum and transcend status quo.” said Prof Zaharah, Co-Founder & Designer of Rubaq. “Our inspirations and color palettes portray a feast of arty paints, from creative and innovative experimentation with wax and tie-dye manipulation.”
The New Kuala Lumpur Fashion Week 2013
The New Kuala Lumpur Fashion Week 2013 is a whole new horizon for fashionistas and shoppers, held at the premier shopping destination that is Pavilion Bukit Bintang. KLFW aims to develop the Malaysian fashion industry, providing emerging designers with a continuous fashion and retail platform that gives recognition to Malaysian made fashion and retail items. The New Kuala Lumpur Fashion 2013 week starts from 19th June 2013 to 23rd June 2013.
Islamic Fashion Festival 2013
Conceptualized as a gentle means of heal the world of post 9-11 Islamophobia, the IFF has grown and developed exponentially since its debut showing at its home country venue of Kuala Lumpur in 2006 to Abu Dhabi, Astana, Bandung, Dubai, Singapore, New York, London and Monte Carlo, where a more liberal mode of dressing is preferred. The IFF aims to create an updated visual and cultural reference from which Islam can be related to the modern world through the creative arena of fashion divorced from political, economic and social strife.
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BY KENNETH LIM