Daily Post

SALVATORE FERRAGAMO REOPENS IN MILAN’S VIA MONTENAPOLEONE

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If you happen to be in the fashion capital of Milan, go take a peek into Salvatore Ferragamo’s newly made over women’s store in Via Monte Napoleone. Being one of the oldest and most historic stores inaugurated in 1939 on the ground floor of Casa Carcassola Grandi, the Via Monte Napoleone store was and still is a women’s flagship store for the luxury brand today, and having just been refitted with an entirely new concept and completely refurbished with updated retail areas and a new showroom layout.

The elegant and luxurious store’s interior spans the area of a whopping 450 square meters, and is in line with Ferragamo’s signature style, creating a refined ambience that has always been synonymous with the brand. The various product areas flow in a series of reflections and glimpses, highlighted by mirrored entrances and gold travertine inlays, reminiscent of a classic Baroque palace.

The glossy, tactile, lacquered walnut and Venetian marmorino stucco on the walls, combined with the steel and natural raffia in the upholstery, lend a warm, welcoming and intimate feel to the new store concept. An impeccable attention to detail was given throughout the whole process, as even the edges have been rounded to give a more feminine touch to the space.

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Move over to the boutique entrance and you’ll notice the complete view of the Salvatore Ferragamo range opens up grandly to a space devoted to handbags. The shoe area follows under a sixteenth-century cross vault, with a special niche for Ferragamo’s Creations line. This then leads to the jewellery and watch room, with gold mother-of-pearl walls, antique-effect mirrors and gold raffia, and then to the oval-shaped ready-to-wear space, dominated by the cupolas that emanate indirect light, illuminating the collection.

“Two years after the renovation of the men’s store, the Milan women’s boutique refit follows as part of the Group’s growth plan. Not only does the plan provide for the opening of new Salvatore Ferragamo brand stores, but it also entails the renovation and expansion of showroom spaces already open in major cities around the world to further boost their performance,” explained Michele Norsa, CEO of Salvatore Ferragamo. “A strategic centre for fashion and made-in-Italy products, Milan is an essential international showcase for a brand like Ferragamo. For this Salvatore Ferragamo women’s boutique, we have developed a special concept that also enhances the beauty of the historical palace in which it lies”.

Salvatore Ferragamo S.p.A. is the parent company of the Salvatore Ferragamo Group, one of the world’s leaders in the luxury goods sector and whose origins date back to 1927. The Group is active in the creation, production and sale of shoes, leather goods, clothing, silk products and other accessories, as well as women’s and men’s perfumes.

 

BY  

http://www.360celsius.com

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