Daily Post

THE NEW VOLVO FL TRUCK GETS CHASED DOWN BY BULLS

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In an epic marketing move for the newly launched Volvo FL truck, the makers put Oscar-nominated director Henry Alex Rubin in charge to produce this adrenalin-pumping advertisement for the truck. This very real set-up opens with the Volvo FL getting spray painted bright red before being chased down the narrow streets of Ciudad Rodrigo, Spain, by a bunch very angry bulls, to demonstrate the superb manoeveribility of such a large truck in the tight-urban layout of the streets.

Armed with a Volvo FL truck, 28 cameras, 250 crew members (including 50 bull-runners) and featuring Hollywood stunt driver, Rob Hunt, here is the viral outcome of Rubin’s daring direction.

 

BY  

http://www.360celsius.com

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