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TOP 3 WEAVES HEINEKEN STAR SERVE MAGIC AT GABPS ACADEMY NATIONAL FINALS

GABPS Academy National FInals 2013 03
 
 

A generous portion of painstaking detail coupled with a dash of style, the GABPS Academy National Finals 2013 held at the Grand Hyatt Kuala Lumpur served up a truly remarkable show of draught skills, which saw the Top 3 hospitality industry professionals from a pool of 1,400 participants qualifying to an intensive GABPS Academy boot camp.

Bon Siong Hooi

Bon Siong Hooi 

Dexter Dion Patrick

Dexter Dion Patrick 

Jamie Malina Samarakkody

Jamie Malina Samarakkody 

Jimmy Goh Teong Hock

Jimmy Goh Teong Hock 

Kristine Tang Yin Hui

Kristine Tang Yin Hui 

Low Wei Kiang

Low Wei Kiang

The Top 3 are Low Wei Kiang, Jamie Malina Samarakoddy and Jimmy Goh Teong Hock, while Jamie also swept up The People’s Choice Award.

The GABPS Academy Top 3

The GABPS Academy Top 3

The GABPS Academy boot camp is the chance for the Top 3 to prove that they are mentally, emotionally and physically prepared to take on the title of the GABPS Hero of the Year 2013 and to represent Malaysia among the crème de la crème of the hospitality industry at the Heineken Global Bartender Finals in Amsterdam, Netherlands.

GAB (Guinness Anchor Berhad) Professional Solutions (GABPS), through its training arm, GABPS Academy, caters specifically to GAB trade partners and front-line staff, by providing 5-star product and service quality training, to ensure that the perfect drinking experience is provided to consumers at all GAB outlets.

GABPS Academy anchors the Heineken Star Serve programme in Malaysia, the global quality initiative by Heineken, to ensure that consumers all over the world can enjoy a perfectly poured Heineken draught beer.

Out of 1,400 hospitality industry professionals that GABPS Academy trained this year, 30 participants qualified to the GABPS Academy Regional Finals, of which 6 were qualified for the GABPS Academy National Finals.

The GABPS Academy National Finalists + Top 3

The GABPS Academy National Finalists + Top 3

The Top 6 National Finalists on Monday night demonstrated tremendous tenacity by proving that pouring the perfect glass of Heineken time after time and mastering all the steps to perfection under pressure is not complete without adding their own touch of unique magic parallel to Heineken’s trademark of delivering world class experiences.

The GABPS Academy Top 3, Bruce Dallas + Hans Essaadi

The GABPS Academy Top 3, Bruce Dallas + Hans Essaadi 

The GABPS Academy Top 3, GAB Management, GABPS Manager + Heineken Team

The GABPS Academy Top 3, GAB Management, GABPS Manager + Heineken Team

Judged by a panel of seasoned experts, the ultimate quality showdown was the culmination of a nationwide search over a period of 12 months in the making that showcased their bartending prowess and evolution of their growth since they joined the GABPS Academy Training programme late last year.

Commitment to Perfection

Although the perfect pint of Heineken can be achieved in 5 simple steps, mastering the art of pouring takes more than just a few tries. That is where GABPS Academy stepped in to equip hospitality industry professionals from all over Malaysia via a comprehensive training programme that not only hone their pouring skills, but grooms them to be stars in the hospitality industry.

“An advocate of preserving quality standards, starting from the brewery through to the end consumer, GABPS Academy champions the Heineken Star Serve programme. Harnessing a comprehensive module to assist trade partners in keeping their outlet in the forefront of the Malaysian hospitality industry, we strive to raise the Malaysian hospitality industry to world-class standards,” emphasised Keith Nair, Manager of GAB Professional Solutions.

L-R - Hans Essaadi Managing Director of GAB Bruce Dallas Marketing Director of GAB Keith Nair Manager of GABPS

L-R – Hans Essaadi Managing Director of GAB Bruce Dallas Marketing Director of GAB Keith Nair Manager of GABPS

“As the world’s no. 1 international premium beer, Heineken goes to great lengths to ensure our draught beer is of the highest quality, and the Heineken Global Bartender Finals is a key element of the GABPS Academy and Heineken Star Serve programme where we put quality, hospitality industry professionals and trade partners firmly in the spotlight,” explained Jessie Chuah, Marketing Manager of Heineken Malaysia.

On 25th November 2013, the GABPS Hero of the Year 2013 will join national winners from 20 other countries in Heineken’s global markets such as Greece, Ireland and Taiwan, in a nerve-racking and exhilarating battle of skills, knowledge and determination of the magic quality that separates the excellent Star Serve bartenders from the one with something special. They will vie for the title of the world’s best Heineken bartender at the first ever Global Bartender Finals in Amsterdam, and the grand prize of being sent to some of the world’s best bars located in the city of the winner’s choice.

Hans Essaadi, Managing Director of GAB

Hans Essaadi, Managing Director of GAB

GABPS Academy National Finals 2013

GABPS Academy National Finals 2013

Not forgetting their loyal consumers, just a month ago Heineken fans were able to virtually learn how to perform the five steps in the Heineken Pouring Ritual while putting their beer knowledge to the test in a pop quiz with the Star Serve Facebook App. The Top 10 virtual pourers also demonstrated their skills in a showdown during the Heineken Consumer Pour-Off Challenge at the National Finals with the winner, Leong Yee Kum, taking home a trip to join the GABPS Hero of the Year 2013 for The Heineken Experience in Amsterdam and to witness the Heineken Global Bartender Finals in November.

Ben Ng, GABPS Trainer & Judge

Ben Ng, GABPS Trainer & Judge 

Heineken Consumer Pour-Off Challenge Briefing

Heineken Consumer Pour-Off Challenge Briefing 

Heineken Consumer Pour-Off Challenge Briefing 02

Heineken Consumer Pour-Off Challenge Briefing 03

Heineken Consumer Pour-Off Challenge Finals 01

Heineken Consumer Pour-Off Challenge Winner

Heineken Consumer Pour-Off Challenge Winner

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GABPS Academy National Finals Top 6 01 (Web)

 

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http://www.360celsius.com

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