Who would have guessed that watch-making can go beyond the boring metal, leather, or plastic bases? Wooden watches – now we’re talking. Brainchild of two eco-smart entrepreneurs and an Italian watch-loving dude, WeWood is an excellent example of a rare hybrid, combining technology and nature harmoniously into one fashion statement. And the best part is, they are tree-hugging purpose-driven hipsters at heart.
8cee9c09-d967-4ed7-8cd9-835ef3d47e0fWeWood have come a long way since their first wooden-watch design in 2010. Their wooden-bodied watches may be unconventional, but it certainly has a classic rustic quality attached to them. Made of mostly scrap-wood with a few metal exceptions for adjustability, the brand mixes a range of different types of woods, such as Blackwood, Guaico, Indian Rosewood, Maple, Red Wing Celtis, and Teak Wood to create their earthy-looking timepieces. Some are dual-coloured, some are army green, some are pure jet black, but all of them are naturally coloured, although that may vary according to the weather and exposure to sunlight.
If you’re wondering how durable their creations are, the answer is exceptionally well – for a product made of bio-degradable material. No doubt it may not measure up to the wear and tear of their metal-bodied counterparts, but even WeWood watches are resistant to a fair amount of sprinkle and splash and are somewhat beach-friendly, just don’t dip the entire piece into a pool of water, though if such a thing should happen, the watch should resume all normality once completely dry.
But their pull-factor is in more than just a watch made out of reused scraps – WeWood also makes it their mission to plant a tree for every piece of WeWood watch purchased. This, combined with their partnership beside tree-planting foundations such as American Forests and Trees for the Future, as well as their independent tree planting projects around the regions of Africa and South America, has resulted in a total of 250,000 trees in deforested and devastated areas around the world.
So if you’ve already contributed to global warming by cutting down a tree last Christmas, why not purchase a WeWood timepiece to ease up on your sins just a little bit?